During the peace process in Colombia between the government and the FARC, the word peace (paz) began to be repeated millions of times. The discussion of yes or no turned into a verbal conflict where the word peace (paz) became the axis of the discussion. We took this situation and created a message that represents how this discussion is perceived to invite Colombians to take a position.

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Silver // Radio // Fepi 2017

Bronze // Radio //Wina 202117

Shortlist // Radio // El Dorado 2017

Published // Anuario de la publicidad Colombiana